I'm a product designer who loves tackling complex design challenges, specializing in B2B, B2C, and AI-driven products.
Let's connect!
Product/UX/UI
Product/UX/UI
Product/UX/UI
Product/UX/UI
Youyu Stack
Financial to C
Iteration
Youyu Stock is a financial app for trading U.S. and Hong Kong stocks.
To address the low user numbers in version 1.0, I led the 2.0 redesign, implementing effective marketing strategies and enhancing the UX to successfully drive user retention and growth.
Youyu Stack
Financial to C
Iteration
Youyu Stock is a financial app for trading U.S. and Hong Kong stocks.
To address the low user numbers in version 1.0, I led the 2.0 redesign, implementing effective marketing strategies and enhancing the UX to successfully drive user retention and growth.
Youyu Stack
Financial to C
Iteration
Youyu Stock is a financial app for trading U.S. and Hong Kong stocks.
To address the low user numbers in version 1.0, I led the 2.0 redesign, implementing effective marketing strategies and enhancing the UX to successfully drive user retention and growth.
Youyu Stack
Financial to C
Iteration
Youyu Stock is a financial app for trading U.S. and Hong Kong stocks.
To address the low user numbers in version 1.0, I led the 2.0 redesign, implementing effective marketing strategies and enhancing the UX to successfully drive user retention and growth.
BAZAAR IN APP
PGC Product
UI Design
This is the electronic version platform of China Harper's BAZAAR magazine
This case demonstrates how I redesigned the traditional paper magazine platform, refining its product positioning and visual design.
BAZAAR IN APP
PGC Product
UI Design
This is the electronic version platform of China Harper's BAZAAR magazine
This case demonstrates how I redesigned the traditional paper magazine platform, refining its product positioning and visual design.
BAZAAR IN APP
PGC Product
UI Design
This is the electronic version platform of China Harper's BAZAAR magazine
This case demonstrates how I redesigned the traditional paper magazine platform, refining its product positioning and visual design.
BAZAAR IN APP
PGC Product
UI Design
This is the electronic version platform of China Harper's BAZAAR magazine
This case demonstrates how I redesigned the traditional paper magazine platform, refining its product positioning and visual design.
Content Management Platform
SaaS Product
Functional Optimization
The SaaS Product of ByteDance's cloud business for quickly building content information flows
Content collection selection process function optimization
Content Management Platform
SaaS Product
Functional Optimization
The SaaS Product of ByteDance's cloud business for quickly building content information flows
Content collection selection process function optimization
Content Management Platform
SaaS Product
Functional Optimization
The SaaS Product of ByteDance's cloud business for quickly building content information flows
Content collection selection process function optimization
Content Management Platform
SaaS Product
Functional Optimization
The SaaS Product of ByteDance's cloud business for quickly building content information flows
Content collection selection process function optimization
Branding/Visual
Youyu Series Branding Design
VI System
Mascot design
Developed differentiated visual systems based on each product's market positioning, followed by extensive promotional designs.
WoW Computer Vision Contest
AR Design
Team Collaboration
This creative contest was hosted by ByteDance's UED department. As the main designer, I was responsible for event planning and visual design.
Fashion Gachapon Machine
C4D
Creative Promotion
Created an engaging HTML5 mini-game for company logo promotion, handling the creative concept, complete visual design, and final marketing efforts
Interactive Magazine for Wuhan’s Culture Promotion
Illustrations
Iteractive Animation
Designed this article focused on promoting Wuhan’s local culture. Responsible for illustrations, interactive animation, and typographic design.
A Thousand Miles of Rivers and Mountains
Scene Drawing
2019 Cannes Nominated
Created a public outdoor advertising campaign inspired by the famous Chinese painting "A Thousand Miles of Rivers and Mountains." Contributed to scene graphs and the production of promotional videos.
Branding/Visual
Youyu Series Branding Design
VI System
Mascot design
Developed differentiated visual systems based on each product's market positioning, followed by extensive promotional designs.
WoW Computer Vision Contest
AR Design
Team Collaboration
This creative contest was hosted by ByteDance's UED department. As the main designer, I was responsible for event planning and visual design.
Fashion Gachapon Machine
C4D
Creative Promotion
Created an engaging HTML5 mini-game for company logo promotion, handling the creative concept, complete visual design, and final marketing efforts
Interactive Magazine for Wuhan’s Culture Promotion
Illustrations
Iteractive Animation
Designed this article focused on promoting Wuhan’s local culture. Responsible for illustrations, interactive animation, and typographic design.
A Thousand Miles of Rivers and Mountains
Scene Drawing
2019 Cannes Nominated
Created a public outdoor advertising campaign inspired by the famous Chinese painting "A Thousand Miles of Rivers and Mountains." Contributed to scene graphs and the production of promotional videos.
Branding/Visual
Youyu Series Branding Design
VI System
Mascot design
Developed differentiated visual systems based on each product's market positioning, followed by extensive promotional designs.
WoW Computer Vision Contest
AR Design
Team Collaboration
This creative contest was hosted by ByteDance's UED department. As the main designer, I was responsible for event planning and visual design.
Fashion Gachapon Machine
C4D
Creative Promotion
Created an engaging HTML5 mini-game for company logo promotion, handling the creative concept, complete visual design, and final marketing efforts
Interactive Magazine for Wuhan’s Culture Promotion
Illustrations
Iteractive Animation
Designed this article focused on promoting Wuhan’s local culture. Responsible for illustrations, interactive animation, and typographic design.
A Thousand Miles of Rivers and Mountains
Scene Drawing
2019 Cannes Nominated
Created a public outdoor advertising campaign inspired by the famous Chinese painting "A Thousand Miles of Rivers and Mountains." Contributed to scene graphs and the production of promotional videos.
Branding/Visual
Youyu Series Branding Design
VI System
Mascot design
Developed differentiated visual systems based on each product's market positioning, followed by extensive promotional designs.
WoW Computer Vision Contest
AR Design
Team Collaboration
This creative contest was hosted by ByteDance's UED department. As the main designer, I was responsible for event planning and visual design.
Fashion Gachapon Machine
C4D
Creative Promotion
Created an engaging HTML5 mini-game for company logo promotion, handling the creative concept, complete visual design, and final marketing efforts
Interactive Magazine for Wuhan’s Culture Promotion
Illustrations
Iteractive Animation
Designed this article focused on promoting Wuhan’s local culture. Responsible for illustrations, interactive animation, and typographic design.
A Thousand Miles of Rivers and Mountains
Scene Drawing
2019 Cannes Nominated
Created a public outdoor advertising campaign inspired by the famous Chinese painting "A Thousand Miles of Rivers and Mountains." Contributed to scene graphs and the production of promotional videos.
Let's start
creating together!
Let's start
creating together!
Let's start
creating together!
Let's start
creating together!
Copyright 2024 by Liting He
Copyright 2024 by Liting He
Copyright 2024 by Liting He
Copyright 2024 by Liting He